Clearly defining your origination story, your purpose, and your WHY for starting your business helps you to provide clarity regarding your value proposition. The compensation you receive is an indicator of how effectively you’re communicating how being a customer of yours can impact, change, or bring about a desired result in their lives. It's how you attract and build your tribe.

Choosing the proper business structure is singularly the most important decision an entrepreneur can make, and must be done after careful consideration of how entity selection can curtail or enhance a business owner’s chances for success. This decision will impact on how much you pay in taxes, the types of documentation required to launch and operate your business, personal liability, your ability to raise money, and determine the degree of  authority or decision making control you can exercise.

In order for your marketing efforts to result in sales at scale, it is important to identify and curate duplicable prospecting and customer onboarding methods. In other words, from the moment a prospective customer learns about your business - whether online or in person - what action steps are being employed to convert them into buying customers and brand ambassadors?  

A good copy editor captures both the tenor and intent of your voice, and ensures that the words being displayed on a website, social media profile, or offline accurately reflects the goals of the individual or company. Copy editing ensures the consistency of your messaging, provides clarity, and curates a positive reading experience with your intended audience: including but not limited to vision statements, website content, social media content, ghost writing articles, and public speaking engagements.

"Profit is the applause you receive for serving your customers well." *Ron Kaufman* Growth is the reward you receive for insuring everyone buys into a culture of service: treating the least compensated employees, vendors, management, ownership, and every stakeholder of your company's success well.