YOU ARE THE BEST THING ABOUT WHAT WE DO
IT'S HARD TO PUT YOUR LIFE'S ENERGY
BEHIND A COMPROMISE. DON'T.
ACQUIRE ENDLESS REFERRALS
CREATE BRAND AMBASSADORS
MEET, GREET, @ SCHEDULE APPOINTMENTS
NON CIRCUMVENT AGREEMENTS
NON COMPETE AGREEMENTS
Time management is an oxymoron. We all have the same 24 hours in the day, as time is the great equalizer. The difference is the value we pour into each hour; predicated upon how effective we define and manage our priorities; coupled with how well we master our behaviors, and curate our self concept. The most important story you'll ever hear in life is the story you tell yourself, about yourself.
Clearly defining your origination story, your purpose, and your WHY for starting your business helps you to provide clarity regarding your value proposition. The compensation you receive is an indicator of how effectively you’re communicating how being a customer of yours can impact, change, or bring about a desired result in their lives. It's how you attract and build your tribe.
Business Orignation & Structure
Choosing the proper business structure is singularly the most important decision an entrepreneur can make, and must be done after careful consideration of how entity selection can curtail or enhance a business owner’s chances for success. This decision will impact on how much you pay in taxes, the types of documentation required to launch and operate your business, personal liability, your ability to raise money, and determine the degree of authority or decision making control you can exercise.
In order for your marketing to be truly effective you have to know who your target market is, or identify the buyer persona that you are talking to. We’ll take inventory of who your current patrons are, what you know about them, and explore new insights to identify your target market. Your target market or buyer personas are prototypical representations of your ideal customer for your company.
Prospecting & Sales
In order for your marketing efforts to result in sales at scale, it is important to identify and curate duplicable prospecting and customer onboarding methods. In other words, from the moment a prospective customer learns about your business - whether online or in person - what action steps are being employed to convert them into buying customers and brand ambassadors?
A good copy editor captures both the tenor and intent of your voice, and ensures that the words being displayed on a website, social media profile, or offline accurately reflects the goals of the individual or company. Copy editing ensures the consistency of your messaging, provides clarity, and curates a positive reading experience with your intended audience: including but not limited to vision statements, website content, social media content, ghost writing articles, and public speaking engagements.
"Profit is the applause you receive for serving your customers well." *Ron Kaufman* Growth is the reward you receive for insuring everyone buys into a culture of service: treating the least compensated employees, vendors, management, ownership, and every stakeholder of your company's success well.
Life is like a chess board. To win you have to make a move. Knowing which moves to make requires insight, knowledge, and wisdom. However your opponent is time. Hesitate for too long, or pass over opportunities repeatedly. And you'll be swept off the board.
Desire actionable content? No posturing or veneer. We learn things. We do things. We review what we've done. And we share over 30 years of experience. Receive business tips, event updates, educational content to help you grow and protect your business.
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